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IdeasWIN Unique e-Zine
A Newsletter for the Thoughtful Internet Marketer

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Issue 34 March 1, 2001

Editor: Christopher Stephenson, mailto:Chris at IdeasWIN.com

Publisher: http://www.IdeasWIN.com

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By subscription only! If you wish to be removed from this
mailing list, please see the instructions at the end of
this e-mail. Our subscriber list is NOT made available to
other companies or individuals and is 100% Opt-In. We value
every subscriber and respect your privacy.

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In This Issue
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1. Let's Get Started!

2. IdeasWIN RECOMMENDS: Webshots

3. Feature Article: The Worthwhile Life

4. In the Spotlight: E-Mail Marketing

5. Guest Article: Don't Play Follow-the-Leader

6. Friends of the Business: Online Banking with a PLUS

7. Subscription Management

8. Contact Information

9. The Last Word: PONDER POINTS

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1. Let's Get Started!
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Welcome back you all! The Free Vacation winner this week is:
Ruby@PowerStation.zzn.com. Get that land address to us asap
so you can recieve your certificate.

This weeks guest article is a bit longer than I usually run.
But we were so sure that you would find it important that we
put it in. So let's keep the rest short and jump right in!

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2. IdeasWIN RECOMMENDS: Webshots
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For the longest time we had to make do with the dull
wallpaper and screen savers that came with our PC. Later
there was Plus! and Themes, and some of us got adventurous
and even created our own screen savers. Well, no more!

There is a company that makes available the best
professional photos of almost ANY subject FOR FREE. Not only
that, they take these sharp, full screen size photos and
make not only wallpaper, but a free fully customizable
screen saver program that keeps the pictures compressed to
save space. Sounding pretty good? It gets better. You can
join for free, get the program for free and get new photos
added to your collection daily...for free. And to top it
off, you can download groups of topic specific pictures to
make your desktop appear the way YOU want it to. Webshots
was recently rated #1 in it's class, ahead of a $49 program.

Its hot and you can get it at:
http://www.webshots.com/webshots.cgi?cashclub|ideaswin

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3. Today's Feature Article: The Worthwhile Life
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Top 10 Things That Make Life Worthwhile
by Dr. Philip E. Humbert

Below are some of the things that, over the years, my
clients have taught me about making life a wonderful
adventure. You will, hopefully, have additions that uniquely
enrich your life, and I hope you'll add them to this list
and pass them along to others. In the meantime, I share
this list with the hope that it will challenge you, and make
your day more rewarding!

1. Take time to dream -- it hitches your soul to the stars.

2. Take time to work -- it is the price of success.

3. Take time to think -- it is the source of power.

4. Take time to play -- it is the secret of youth.

5. Take time to read -- it is the foundation of knowledge.

6. Take time to worship -- it is the highway of reverence
and washes the dust of earth from your eyes.

7. Take time to laugh -- it helps with life's loads.

8. Take time for health -- it is the true treasure of life.

9. Take time for friends -- they are the source of
happiness.

10. Take time to love -- it is the source of joy.
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Copyright (c) 2000, all rights reserved.
U.S. Library of Congress ISSN: 1529-059X
The author is: Dr Philip E. Humbert. Contact him
by email at: Coach@philiphumbert.com, or at (541) 342-1030.
http://www.philiphumbert.com I HIGHLY recommend his weekly
TIP's newsletter

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4. In The Spotlight: E-Mail Marketing
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EMAIL YOUR ADVERTISEMENTS TO AN UNLIMITED NUMBER OF PEOPLE
DAILY!! We offer a 100% Non Spam, 100% Opt-In, 100% Legal
mailing program to people who have asked to be in a variety
of opt-in email groups. We have selected only UNmoderated
opt-in groups in a wide variety of categories, including
new business ideas, opportunities, products and services.
Rest assured that your advertisements can be read and
reviewed by people truly interested in your products and/or
services.

Targeted email is the most direct and powerful method of
marketing on the Internet today. There are potentially
millions of targeted buyers willing to purchase your
product/service. You can never be accused of spam. No
flames, no complaints, and no hassles.

The Total Saturation email system is user friendly and is
updated regularly (constantly)... We take care of all
updates completely automatically to ensure that all of your
emails are deliverable. We add new lists as they become
available, and remove outdated lists as they become
obsolete.

You can use it to market all of your products and services.
You get access to the Total Saturation email system emailer.
Can you imagine the response and sales you could possibly
make by sending countless emails out every day?

http://hop.clickbank.net/hop.cgi?IdeasWIN/saturation

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5. Guest Article
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DON'T PLAY FOLLOW-THE-LEADER
by Robert Smith

The Internet marketing machine is like a large information
freight train running out of control, 99 miles an hour down
a dead end street.

There is so much information and misinformation it's getting
harder and harder to know whether what we are reading has
any merit at all.

To make things even more difficult to understand, what works
and what does not, changes day to day.

The root of the problem is the marketing strategy that
worked for me six months ago may or may not work today. If
an approach works for you it may not work for me.

The newest cutting-edge marketing information is almost
always stale by the time it's published. In addition there
is always a time lag between when a new marketing approach
is conceived and when it becomes mainstream.

Don't Do What Everyone Else Is Doing.

If you do what everyone else does you will get what everyone
else gets. More Internet based businesses are failing to
show a profit. One reason so many fail is because there is
nothing new or interesting in their approach. In most
markets there are more people selling than are needed for
people buying.

The Gold Rush Mentality

In the California Gold Rush of the 1850s many businesses
earned far more than the miners, selling gold pans,
transportation and supplies to them. Many of the
prospectors wasted their life savings on scams and non-
existent gold mines. I see the same things happening online
today. A FIRST few people to stake a claim to a new market
are the ones making most of the money.

Adapt A Franchise Mentality

Have you ever wondered why a high percentage of franchise
owners are successful? There are three main reasons.

1) The franchise owner is 100% committed. The costs are so
high, commitment to success is absolute. Treat your sixty-
dollar business like a sixty thousand dollar business and
you are more likely to succeed.

2) Treat your business as a business! Not a hobby! A
franchise is researched carefully, and detailed plans are
drawn so nothing is left to chance.

3) The franchise owner expects success to take time. Many
Internet Marketers expect it almost overnight.

The Saturated Market

Often people tell me they want to fashion their business
after mine. I try to discourage them because there is less
and less money to be made in an over-saturated market. In
fact, selling marketing tools and information products to
beginning marketers is perhaps the most over-saturated
market on the Internet.

I advise people to learn what everyone else is doing - then
do something different.

Push Versus Attraction

Most self-proclaimed "Internet Marketing Gurus" are still
recommending a web site design that works very much like an
infomercial on TV. Television infomercials work because the
broadcast medium can saturate the airwaves so that
eventually the sales message gets through. The constant
media bombardment wears many down. And some buy just to
satisfy their curiosity. The small business person can't
afford to compete due to the costs in this media.

Online, we reach our customers by attracting them to our
websites. And the best way to do so is with unique
information or a solution to an existing problem.

The Prevailing Marketing Formula

1) Write a ton of sales copy, fill it full of action verbs
and lists of benefits.

2) Offer a high "NORMAL" sales price. Then offer a limited
time discount and a money back guarantee.

3) Pepper the "long copy" with a liberal application of
testimonials.

4) Offer several "Free Bonuses" near the end of the sales
copy and tell people that they are available NOW, and may
not be later. They must buy today - right now.

There is nothing wrong with this marketing formula. It
still works, especially for information products and novelty
items that sell for under $50 online.

Even The Leaders Are Playing Follow The Leader

The problem is EVERYONE,including the leaders, is doing the
exact same things. It seems nobody is thinking for
themselves.

Most Internet marketers start by choosing a product to sell,
and then research and develop a market afterwards. Let's
turn that around. Start with a subject in which you already
have a special interest and expertise.

Find A Market That Is Easy To Reach

1) Start by defining your market, one NOT over-saturated.

2) Develop a marketing strategy to reach this market.

3) Identify or develop a product specifically for this
target market.

Push Versus Pull

Traditional marketing is a PUSH medium. The Internet is
a PULL medium. We are accustomed to PUSH marketing through
the conventional media channels. We are accustomed to having
the broadcast media surround us. It runs on and on, with or
without anyone paying any attention. You can't buy
"eyeballs" online nearly as easy as through the conventional
media. It is in trying to do so that large corporations
lose so much money online.

The Principle Of Attraction

You ATTRACT visitors and sales online through the principle
of ATTRACTION. In other words you attract visitors to what
they are already looking for, a solution for an existing
problem. Using this principle, you don't find people; they
find you. People will find you in many ways. The ticket is
to understand the nature of their unfulfilled desire, then
to fulfill it.

Using the principle of attraction you can use free or low
cost marketing techniques. You can take advantage of free
promotional techniques such as search engines. You can buy
highly targeted keywords, banners, or classified ezine ads
targeted at your unique market.

Don't Follow "The Three Foot Rule"

This rule suggests marketing to anyone who gets close enough
to talk to you. You are to hand them a business card at
least. The better approach online is to place information
and sales letters where prospects are already looking for
the solution they need. This method is much less expensive,
but requires more advance planning and testing to succeed.

OK, Here Is The Rule

I learned the following from Corey Rudl in his Internet
Marketing course. It has taken some time for me to really
understand it, even though it's a very direct and simple
statement.

"FIND A MARKET that is easy to reach and then find a need
in that market that you can fill. This is the easiest
way to success and almost EVERYONE OVERLOOKS IT".
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
ROBERT SMITH helps thousands successfully market their
Internet based home business. You'll find tons of free
marketing tools & resources on his Internet Marketing web
site at: <http://www.smithfam.com/>. You can reach him by
phone at: (541) 689-1847 PST, and by e-mail at.
<mailto:bob@smithfam.com>

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6. Friends of the Business: Online Banking with a PLUS
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The future is here. We do more e-mailing than telephone and
snail mail together. So, what is it that's holding you back
from taking the one step that will commit you to the
benefits on the online experience?

When will you break down that stubborn hold out and go
Online Banking? HUH? What the-----are you waiting for?

Ok, Ok, you want to be enticed. I understand, we all like to
feel that we chose the right option at the right time.
WELL HERE IT IS. The Number One Online Banking Service rated
on all counts as #1 by Smart Money Magazine has got a deal
for you.

If you sign up with CompuBank now you can earn $20 on the
spot. But if you are a thinking individual, check this out.
If you become an affiliate and refer others to them AND open
and account, they will pay you $40. Cold cash in your new
account, day one. Check it out.
http://www.compubank.com/cbe_appl.htm?affinity=18133

PS They have an actual bank building located in Texas.
They are real.

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7. Subscription Management
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To SUBSCRIBE or join this E-Zine List:
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Tell all your friends to 'huury on down' and subscribe.
All NEW subscribers AND the person who referred
them WILL be entered in our weekly contest to

WIN a FREE VACATION
CHOOSE from 20 GREAT RESORT SPOTS WORLDWIDE

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8. Contact Information
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comments at IdeasWIN.com
Editor: Chris at IdeasWIN.com
Tech: Eric at IdeasWIN.com

For more information on starting and running your own
successful online business (the password is the name of
the e-zine) Visit: http://marketingconcept.cjb.net

What sets you apart from the crowd? Anything?
Surely, it is what you read.

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9. The Last Word: PONDER POINTS
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We must all suffer from one of two pains: the pain of
discipline or the pain of regret. The difference is
discipline weighs ounces while regret weighs tons. From THE
TREASURY OF QUOTES by Jim Rohn
http://www.jimrohn.com/ps.dll?a=petsc3189