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IdeasWIN Unique e-Zine
A Newsletter for the Thoughtful Internet Marketer
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Issue 50 June 21, 2001
Editor: Christopher Stephenson, mailto:Chris at IdeasWIN.com
Publisher: http://www.IdeasWIN.com
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By subscription only! If you wish to be removed from this
mailing list, please see the instructions at the end of
this e-mail. Our subscriber list is NOT made available to
other companies or individuals and is 100% Opt-In. We value
every subscriber and respect your privacy.
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In This Issue
READ IT ONLINE at: http://www.IdeasWIN.com/issues/50.htm
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CONGRATULATIONS!
1. Let's Get Started:WINNER*-mountainman@ec.rr.com
2. IdeasWIN RECOMMENDS: eBookDirectory
3. In the Spotlight: My Favorite Book Club
4. Feature Article: Watch Your Assumptions
5. Friends of the Business: One Way WE Generate Hits
6. Guest Article: Everyday Tools: Extraordinary Success
7. Subscription Management
8. Contact Information
9. The Last Word: PONDER POINTS
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1. Let's Get Started!
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Hello again! Thanks for the great compliments on Issue 49.
We strive to make them all personal, real, uplifting and
useful. When IdeasWIN pleases you we have succeeded at our
reason for being.
I have had a couple of questions regarding our Free Vacation
Giveaway Drawing. It is randomly drawn every week from those
who are new subscribers in addition to any member who
brought another into the group. It can be won more than once
by the same individual because of this. We do NOT notify the
winner by e-mail to encourage the reading of the e-Zine.
Let me remind you to check the tail end of IdeasWIN every
week for our Ponder Points. They will leave you with
something to mentally chew on.
And now....Let's Get Started!
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2. IdeasWIN RECOMMENDS
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I am always searching for information. I'm a reader. Have
been since I was about 7-8 years old. I joke that my first
true love was the printed word.
So naturally I'm looking about on the web for free books,
and what do I find? http://www.ebookdirectory.com
The eBook Directory is the biggest Directory of free ebooks
and texts online. Download 20000+ FREE eBooks and texts
including business, self improvement, marketing, computers,
literature, novels and more...
Now like every e-book resource - it ain't all great. You
have about 1/3 waste, about 1/3 of zero interest to most,
but the final third! Well don't take my word for it....
Check it out! http://www.ebookdirectory.com
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3. In The Spotlight
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If you are like me, you like to let your mind soar free.
When I read it is for one of two reasons: to learn and for
fun. And when I read for fun it is Science Fiction that I
love. Here is a great deal from the Science Fiction Book
Club. I love their books AND their prices. So much so that I
have been a member for over 30 years! Here's the deal...
Get 5 science fiction books for $1, plus get 1 more FREE
with membership! The Science Fiction Book Club offers a
broad selection of sci-fi and fantasy titles at up to 65%
off publishers' hardcover edition prices. Click for details.
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4. Today's Feature Article
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I watch a lot of late movies. It used to be what a good
friend of mine calls, "staying up stupid late." Now that I
only work out of my home things are a little different. Add
in other circumstances and I'm up late a LOT.
So I just finished watching the Science-Fiction spoof, "Mars
Attacks!" It is one of those silly flicks that if you catch
all the references made to other movies & TV shows it can be
hilarious. Or, if not, like my honey, it is a total dud.
Part of the silliness is the President of the U.S. played by
Jack Nicholson. He makes the assumption that the invading
Martians mean well. To the point of stupidity. They kill the
Press, head of the Army, and most of the onlookers, well-
wishers and soldiers who are welcoming them with the full
Red Carpet treatment. The Pres thinks it's all a big
mistake. One of his staff tells him it must just be a
misunderstanding. He eagerly accepts this and invites them
to try again. This time they address the combined houses and
wipe them all out too.
So what does the dear old President do? Nuke 'em? No. He
wants to make sure that there is a cop on every corner and
let the people know that the Executive & Judiciary Branches
of Government are still fine and, "two out of three ain't
bad!"
His problem? (Other than the fact that it is just a silly
movie?) He started with a poor presumption that did not
match the facts. Then, when new facts proved him wrong he
unwaveringly stood by that assumption. Finally when the
evidence showed him to be totally wrong, he acted but not
in a useful manner and NEVER acknowledged his error in any
way.
Now the Martians had their own problems going on. They ALSO
were going forward using a set of assumptions. Basically
their supposition was that all the world was as helpless,
useless and defenceless as the politicians they were dealing
with. They had not reckoned with the bottomless pit of
resourcefulness to be found in a group including, a over-
the-hill boxer, Tom Jones, a pyramid power airhead, a loser
& his grandma and the awesome yodeling power of "Indian Love
Call" by Jeanette & Eddy Nelson MacDonald. WOW!
Sure, sure. I know how ridiculous this all sounds. Well
that's because it is. No, not the movie.
People, you - me, all of us are out there daily acting on
assumptions. Most of which are false. We are looking at the
world through rose or whatever colored glasses. There is a
terrible tendency to approach the world not in the way it
is....but in the way we want it to be, or the way someone
told us it is.
The truth is we need to constantly test the waters, gather
info, correlate the data and revise our plans. Know where
you want to go and remember there is more than one way to
get there.
Does this relate to business? Does it fit anywhere into the
way we handle relationships? Can it change the way we live?
The way we deal with life? Without a doubt.
Drop ALL your assumptions and look for what is genuine. The
dictionary defines assumption thus; A hypothesis that is
taken for granted, and thus; Audacious (even arrogant)
behavior that you have no right to. That's right! We have NO
RIGHT to most of our assumptions because they are NOT RIGHT.
Pardon the crudity but the best way to remember the point is
the way I learned it. When I was in high school a teacher
told me to "Never assume things. As soon as you do you are
wrong."
I, never having been the one to shut up and walk away to
save myself from a disagreement, said "Why?" And he told me
to take the word apart. I had no idea what he was saying but
I knew I should have kept quiet when the kids around me
began to snicker.
He went to the blackboard and wrote: ASS / U / ME. "When you
assume something, you make an ass out of you and me. And I
don't like that."
His crude portrayal of course embarrassed me in public. And
yet, I am thankful to have learned it at the cost of a
little pride. I have seen the lesson learned to the tune of
millions of dollars lost and even lives lost. So have you.
So let's get it straight and no assumptions.
Till next time. Good luck and God Bless.
Remember, IdeasWIN. Develop yours, Chris
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5. Friends of the Business
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The name of the Internet game is TRAFFIC.
No traffic, no money.
To get Traffic you must ADVERTISE.
Corey Rudl says to succeed big you've got to "AUTOMATE."
Here's a proposition for you. IF we could offer you a
program that will AUTOMATE your advertising, to the extent
of going out ON IT'S OWN and locating new sites to place
ads, we know you'll want it.
Question is can you afford NOT TO HAVE IT?
Get that and other questions answered at:
http://www.hnbco.com/hnb/d.cgi/IdeasWIN/trafficlaunch.html
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6. Guest Article
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Everyday Tools for Extraordinary Success,
by Dr. Philip E. Humbert
I am often asked about the "secrets to success". I've had
the chance to work with thousands of highly successful
people in business and finance, in sports, in entertainment
and the arts, and the good news is, there are no "secrets"
for success!
There are, however, a few tools that, when used together,
come close to being a "secret weapon". They require
no special talent or skills. They cost very little, and
every school child has a complete set.
They are around us every day, yet we fail to use them, and
we deprive ourselves of their power. Here is my list of the
Top 5 "secret" weapons of extraordinarily successful
leaders:
1. 3x5 cards. Yup, I'm referring to those little cards
your Mom used for recipes. Successful people use them to
jot notes, keep tips, and store valuable information. I
carry them everywhere, and have supplies by the phone,
beside my bed, and on the kitchen counter. They are
wonderful! They last forever - I have cards I wrote over 30
years ago! And if you accidentally leave them in your
pockets, they even go through the wash. (Trust me on this!)
2. A watch. Highly successful people are intensely time-
conscious. They don't spend their time, their energy or
their lives on trivial pursuits. They wear a watch and
they use it to stay on task until they achieve their goals
and create the life they want. Time is your most precious
asset and our most under-valued commodity. Wear and
USE a watch!
3. An alarm clock. Benjamin Franklin observed that
"early to bed, early to rise, makes a man (or woman)
healthy, wealthy and wise". It's still true! I live and
work with wealthy people, and when I walk my dog after
10:00 p.m., there are no lights on. But when we walk
about 6:00 in the morning, everyone is up, and the cars
are already heading for the office. Buy and use an alarm
clock! Start early, work hard.
4. A list. Highly successful people plan their day.
They make a list of their most important priorities. They
choose the things that will make a major, long-term,
difference, and they focus on them all day long. Last
thing in the evening, or first thing in the morning, create
a list and work from it during your day.
5. A compass. My most successful clients always have a
symbol or a map, a picture or poster of their most
important goals and they use it to guide them during the
day. They stay on course. If they get lost, they re-
assess and get back on-track immediately. Have a
"compass" that reminds you of your dreams, your goals,
and your most daring desires. Stay on course!
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Copyright © 2001 by Philip E. Humbert, PhD.
All Rights Reserved
Visit Dr Humbert's web site for over 250 pages of articles,
Top 10 lists, humor, quotes, tips and tools for your
success! There's a free book on making (and keeping!) more
money, and a FREE motivational newsletter.
Check it out at: http://www.philiphumbert.com
e-mail: Coach@philiphumbert.com
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7. Subscription Management
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8. Contact Information
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Article Submissions: Articles at IdeasWIN.com
Editor: Chris at IdeasWIN.com
Tech: Eric at IdeasWIN.com
For more information on starting and running your own
successful online business (the password is the name of
the e-zine) Visit: http://marketingconcept.cjb.net
What sets you apart from the crowd? Anything?
Surely, it is what you read.
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9. The Last Word: PONDER POINTS
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Don't let the learning from your own experiences take too
long. If you have been doing it wrong for the last ten
years, I would suggest that's long enough!
From THE TREASURY OF QUOTES by Jim Rohn
http://www.jimrohn.com/ps.dll?a=petsc3189
Copyright © 2001 by Marketing Concepts Unlimited