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IdeasWIN Unique e-Zine
A Newsletter for the Thoughtful Internet Marketer

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Issue 56 August 2, 2001

Editor: Christopher Stephenson, mailto:Chris at IdeasWIN.com

Publisher: http://www.IdeasWIN.com

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By subscription only! If you wish to be removed from this
mailing list, please see the instructions at the end of
this e-mail. Our subscriber list is NOT made available to
other companies or individuals and is 100% Opt-In. We value
every subscriber and respect your privacy.

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In This Issue
READ IT ONLINE at: http://www.IdeasWIN.com/issues/56.htm
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CONGRATULATIONS!
1. Let's Get Started:WINNER*-morris.telfer@bigpond.com

2. IdeasWIN RECOMMENDS: Super Shredder

3. In the Spotlight: The Amazing Formula

4. Feature Article: I'll Never Grow Up!

5. Friends of the Business: Show Me The Money?

6. Guest Article: Eight Key Words

7. Subscription Management

8. Contact Information

9. The Last Word: PONDER POINTS

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1. Let's Get Started!
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Welcome to all the New Members - and - to all the not-so-new
members that have helped make us what we are! Our predicted
change of host failed to come off last week. So you can be
sure to see it in the next 10 days. We are planning on it
being seamless, but you never know.

I wanted to remind you to read each Issue all the way to the
end. I put those Ponder Points there on purpose. I want you
to take those Ideas with you when you leave! So that all day
long you will have that thought rolling around inside your
head. It can't do anything but good. How do I know? 'Cause
that's what it does to me.

And now....Let's Get Started!

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2. IdeasWIN RECOMMENDS
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How do you really feel about privacy? Do you store things
on your computer that you do not want others to be able to
locate? If you have seen "Enemy of the State" and some of
the recent movies you are aware that there is a lot that
can be done to an individual using electronics.

When you delete a file from your system (and remove it from
your Recycle Bin) the contents can still be retrieved by
someone who is knows what they're doing - they can even
potentially recover data that's been overwritten!

There is now a simple FREE program developed by Analog X
called Super Shredder that will permanently remove files
from your system. Is this for everybody? You decide.

http://www.analogx.com/contents/download/system/shred.htm

Check it out! You're gonna like it!

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3. In The Spotlight
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Looking around for a Success System you'll discover what I
did. On the Internet, it's tough to know who to believe.
There are so many people making ridiculous claims, it's
insane. It's like day after day, you get hit with hype pitch
after hype pitch.

Yet I found that there is ONE SYSTEM that everyone
recommends. One system that every marketing "guru" raves
about. I stumbled across this simple formula that sells
products like crazy. If you're interested in selling your
products by the hundreds or even thousands, listen up: you
can not afford to pass this up. Why? The Guarantee.

Your Products Sell Like Crazy Or Triple Your Money Back!

http://www.amazingformula.com/cgi-bin/t.cgi/154816

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4. Today's Feature Article
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I'll Never Grow Up!

The cry of Peter Pan and the band of Lost Boys. Why is there
a feeling that once you grow up you can't have fun? Have you
noticed it too?

I always felt that way. When I was in my teens I realized
that most of what 'grown-ups' had, I didn't really want.
After all they seemed to fight a lot, to yell at each
other, and to be mostly sad. I wanted to laugh.

There was at least one entire generation (here in the US)
that couldn't allow them selves the time for fun. They grew
up just after the depression and WW II overshadowed much of
their lives.

The serious side of life: working to pay bills & put food on
the table, raising a family, etc. was for some reason seen
as not to ALLOW joy. It was as though laughter tainted
everything else in a bad way. I once had a supervisor tell
me that if I was laughing he KNEW I wasn't working.

Not all people had this outlook and yet it seems that most
of the populace did. Ever notice that pictures taken during
the 1930-40-50s rarely have smiling adults?

My father-in-law is a good example. I am blessed with the
most giving & caring in-laws you could ask for. But they
never went on a vacation their entire life until we forced
them to go with us. They enjoyed it, but wouldn't go again.
They don't do things for fun - period. My wife's dad always
has said, "Don't get old Chris." Because to him it is just
more of the same (bad) stuff.

I have always answered the same way. "Don't worry, I won't."
Silly? Not at all. Because the way he means it, I won't. I
may grow older daily - but I will not grow old. I plan to
enjoy life until it is ripped from my hands while I am in
the middle of a belly laugh.

There is a great commercial on TV right now for Disney. A
young girl perhaps 7-10 years old is on a stage. She is
spelling, "M-I-C....." And suddenly before she can continue
someone in the audience starts singing "K-E-Y" She looks
stunned. Another picks up, "M-O-U-S-E." And pandemonium
erupts as every adult in the place is jumping, singing,
dancing, and more to the Mouseketeers music. All the while
the young girl and several other children are staring at
these grown-ups who are just totally into the FUN.

That is who I have decided to be - forever. I will be
predictably positive! I will laugh and cause others to
laugh. It is contagious you know. And if some stuffy grown-
up looks down their nose at me, I will laugh some more.

Why? Because I don't want to be a grown-up. I will be
serious about my responsibilities but I will still have fun.
They are NOT mutually exclusive. And as Reader's Digest has
said for decades, "Laughter - the Best Medicine."

What about you? Are you going to dry up and blow away - or
are you going to go out laughing? Are you going to sing
along with the music or scowl at those who do? Will you
participate in the natural joy that little children spout or
complain that they are too noisy?

We ultimately choose to be sour or sweet. There are several
good sources of tips in this area. Abe Lincoln said, 'A man
is about as happy as he decides to be.' And it's recorded in
the Book, "Unless you become as little Children, you can't
see the Kingdom of God" --Jesus.

The tragedies of life will come your way whether you smile
or not. So laugh with me. Not only will you live longer for
it but those in your life will be happier to have you
around. Enjoy! After all, this IS the real thing, not a
practice run, so make it worthwhile.

Join me in Never Never Land with Peter Pan and the rest.
We'll have the time of our lives!

Till next time. Good luck and God Bless.
Remember, IdeasWIN. Develop yours, Chris

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5. Friends of the Business
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You know the number one thing that I believe stands between
you and the online business you dream of? One product. A
lead product. If you don't have a product of your own this
is for you. No, it's NOT how to write an e-book. But it is
simple, and will work if you follow the method.

I give you the exact steps in the exact order, with nearly
nothing left to guesswork.

If you're buying this to "learn something," you don't get
it. You do NOT need to learn something more. What you need
is to DO something. Because the only thing that's going to
make you money is SELLING a product. And the only way you do
that is to DO something. And the only way you do that is to
follow a simple method you can actually DO! Complicated
stuff is out. Because it's too hard to DO. Simple works
because you can DO it.

In short, what you get is my own personal action plan/system
that makes me money, and back it with an iron clad money
back One Year Satisfaction Guarantee from me, Marlon
Sanders.

http://www.gimmesecrets.com/cgibin/t.cgi/154816

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6. Guest Article
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Eight Key Words ("The Phrase that Persuades") by Bob Burg

All of us face the following situation at one time or
another. We need a customer service rep, civil servant, or a
similar type person to help us do something they don't have
to help us to do. It's easier for them to do as little as
possible, or even refuse us altogether. So, what do we do?
How do we handle the situation so that we get what we want
while, of course, allowing them to feel good about
themselves and helping them learn how to be more helpful to
others in the future?

1) We begin by letting the person have their say. While they
tell us why "it can't be done" we simply listen with a
polite countenance, without interrupting. If we interrupt,
we make them angry, and strengthen their resolve to be un-
accommodating.

2) Next, we agree with them. "What?", you may ask. "What
good will that do?" It disarms them. We're not disagreeing
with them so there is, in fact, no argument. At least not
from our end. And, let's face it - nobody argues with
themselves! (What are they going to say, "No, you're wrong.
. . . I'm . . . wrong!" -- I don't think so). Instead, try,
"You're absolutely correct. I totally understand what you're
saying. Rules are rules and you've got to follow them."

3) Now, help them to move into the solution by suggesting a
way they can do what you need them to do while still feeling
as though they are in control. What you say, of course, will
depend upon your unique circumstances. It typically isn't
very difficult since doing what's needed usually isn't that
difficult.

4) Thus far you've been polite, patient, and courteously
persistent (credit Zig Ziglar with the term "courteously
persistent"). The person knows you plan to get what you
want, but you've been so pleasant to deal with, not only can
they not be angry with you, but they'd actually "like" to
help you. Of course, they can't "lose face" in front of you,
so you need to help them along. Now is when you say the
"Eight Key Words", or what I call, "The Phrase that
Persuades." Here it is:

"If you can't do it, I'll definitely understand."

What you've done is given that person an "out"- a
"backdoor." You haven't painted them into a corner from
which he or she cannot escape but, instead, made them feel
very comfortable, not pressured. You've also "gently
challenged" them to use their power for good, being part of
the solution instead of the problem. They now want to do for
you, that which they wouldn't do for most others.

If appropriate, after the "Eight Key Words" you can say, "If
you could, I'd certainly appreciate it." Then, while they're
checking their computer, you can add what I call the "coup
de grace", which is "Hey, don't get yourself in any trouble
. . . it isn't 'that' important." Wow! -- talk about moving
a person over to your side of the issue. What you've really
done is to reposition the conflict from "you against them"
to "you AND them". . .against the system. Utilize this
method consistently, and in practically any situation in
which you're dealing with an unhelpful person. You'll both
come out winners. And, you'll truly master the art of
WINNING WITHOUT INTIMIDATION.
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Bob Burg is author of "Winning Without Intimidation" and
"Endless Referrals". To receive 20% off on Bob's products
visit http://www.yoursuccessstore.com. To sign up for Bob's
free weekly ezine visit his web site at http://www.burg.com

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7. Subscription Management
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WIN A FREE VACATION
CHOOSE from 20 GREAT RESORT SPOTS WORLDWIDE

*WINNER-if YOUR e-mail is listed as WINNER simply send us
your land address and we will send your certificate for the
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This week - morris.telfer@bigpond.com

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8. Contact Information
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Article Submissions: Articles at IdeasWIN.com
Editor: Chris at IdeasWIN.com
Tech: Eric at IdeasWIN.com

For more information on starting and running your own
successful online business (the password is the name of
the e-zine) Visit: http://marketingconcept.cjb.net

What sets you apart from the crowd? Anything?
Surely, it is what you read.

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9. The Last Word: PONDER POINTS
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I used to say, "I sure hope things will change." Then I
learned that the only way things are going to change for me
is when I change. From THE TREASURY OF QUOTES by Jim Rohn
http://www.jimrohn.com/ps.dll?a=petsc3189