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IdeasWIN Unique e-Zine
A Newsletter for the Thoughtful Internet Marketer
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Issue 59 August 23, 2001
Editor: Christopher Stephenson, mailto:Chris at IdeasWIN.com
Publisher: http://www.IdeasWIN.com
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By subscription only! If you wish to be removed from this
mailing list, please see the instructions at the end of
this e-mail. Our subscriber list is NOT made available to
other companies or individuals and is 100% Opt-In. We value
every subscriber and respect your privacy.
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In This Issue
READ IT ONLINE at: http://www.IdeasWIN.com/issues/59.htm
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CONGRATULATIONS!
1. Let's Get Started:WINNER*-parsrus@dakota.net
2. IdeasWIN RECOMMENDS: An Important Warning
3. In the Spotlight: Net Auctions = Big Money
4. Feature Article: What Puts The Sparkle In Your Eye?
5. Friends of the Business: Increased Sales Guaranteed
6. Guest Article: 10 Ways to Reinforce Your Profits
7. Subscription Management
8. Contact Information
9. The Last Word: PONDER POINTS
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1. Let's Get Started!
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It is great to have you all in our extended family. BUT, I
have to cut the ties with several Members. Following this
Issue the subscribers listed below will be cut for multiple
returned e-mails. If you are among these CONTACT US!
JRDALLASTX@aol.com
easterdaystudio@voyager.net
nell.robertson@weil.com
Things are looking up - every time we do. Keep spreading the
word about what we do here. I LOVE big families, don't you?
And now....Let's Get Started!
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2. IdeasWIN RECOMMENDS
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One of my favorite Newsletters comes from FreeWareHome. You
can tell by the title why I love it! I just received a VERY
important message from them and have included it below. This
is something we all need to be aware of and fight against.
Warning! You are being hijacked! Due to the desperate need
to fight the latest scumware/spyware to hit the net, we have
been somewhat distracted from providing new items on
Freeware Home & Kids Freeware, for this we apologize but
this issue is deadly serious.
Many of you may have heard of Microsoft's "SmartTags"
development which, thankfully, they have put on hold due to
public outcry. The same is NOT true of eZula, Filemix, &
Gator! eZula's "TopText"; Filemix's "Surf+"; Gator's "Offer
Companion"; are all the worst kind of scumware/spyware that
we have ever seen! When installed on your computer they
track you all over the net; can reinstall the uninstalled
program without your knowledge; can alter ZoneAlarm
settings; hijack ANY webpage that you view & plaster ad
links all over it. NO webmaster has ANY control over this &
it is a known fact that at least Surf+ has porn site links!!
The link below will take you to my page on Kids Freeware
where you can find more detail & also links to other sites.
Please help us spread the word & fight this monster!
http://kidsfreeware.org/add_ons/invasion.html
See their main site and Subscribe to the newsletter at:
Check it out! You're gonna like it!
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3. In The Spotlight
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Net Auctions are hotter than proverbial hotcakes and really
do offer a unique AND exciting e-biz opportunity.
How exciting? Just for starters, here are some interesting
stats...
o 76% of online shoppers have used eBay over a 6 month
period. (Source: eMarketer)
o The online auction market is currently worth in excess of
US$6.5 billion, up from US$650 million in 1998. (Source:
eMarketer)
o As a percentage of B2C (business to consumer) sales, the
online auction comprises over 17%. (Source: eMarketer)
o The future of e-commerce lies in the auction model.
(Source: Jupiter Communications)
Want to LEARN HOW to really succeed in the net auction
business? We'll teach you!
http://mynas.sitesell.com/IdeasWIN.html
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4. Today's Feature Article
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What Puts The Sparkle In Your Eye?
I don't know - maybe it's part of the "Human Condition" but
I've noticed that most of us spend an awful lot of time
focused on what is wrong.
And that ain't right!
We spend our lives building things. We build ourselves, a
job, a marriage, self-image, a business, our family, and on
and on. Our entire life is spent in development.
When you are building a cabinet and make a mistake, what do
you do? Spend all the rest of the time allotted cursing that
error? Do some sit around and think over & over how terrible
it is and how this mistake has ruined not only the cabinet
but everything else too?
I don't think so. You see what you can do to correct the
problem and go on. Otherwise you won't build many cabinets.
And yet how often do we see someone struggling with some
difficulty in life, perhaps with a relationship or in their
business - and they just STOP. Sometimes they mentally quit
everything - forever!
They stop and spend all their energy focusing on the
problem. And not an iota is spent on what it will take to
fix the problem and move on.
If the mental & emotional energy that is WASTED by
concentrating on problems could be turned upside down and
focused instead on solutions the entire world would be set
on it's ear.
Think about just the side effects. When you are centered on
troubles....How do you feel? Good? Not much. And how to
those around you react to you when you are being negative
and just upset about what is holding you back? Do they offer
to help or do they pull away and not even want to hear about
it?
But when you have as your focal point solving your
problem....How do you feel? If you are anything like me you
feel energized, motivated. You feel useful and positive. You
walk and talk differently. You actually get a Sparkle in
your eyes. And how to those around you react to you when you
have a determined set to your jaw, a Sparkle in your eye and
the solution focus? My experience has been that people are
drawn to the person giving off that kind of positive energy!
So the next time sales are down...
The next time you have a marital disagreement...
When your screwdriver is missing...
If your teenager is hostile...
And your boss gave you a bad review - do not spend one
minute fixated on the problem. Spend all the energy of your
being in developing and working on a or even several
solutions and suddenly you will feel better. Your actions
will show others your focus, they will see the Sparkle in
your eye and recognize it as the Eye of the Tiger.
Till next time. Good luck and God Bless.
Remember, IdeasWIN. Develop yours, Chris
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5. Friends of the Business
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Looking around for a Success System you'll discover what I
did. On the Internet, it's tough to know who to believe.
There are so many people making ridiculous claims, it's
insane. It's like day after day, you get hit with hype pitch
after hype pitch.
Yet I found that there is ONE SYSTEM that everyone
recommends. One system that every marketing "guru" raves
about. I stumbled across this simple formula that sells
products like crazy. If you're interested in selling your
products by the hundreds or even thousands, listen up: you
can not afford to pass this up. Why? The Guarantee.
Your Products Sell Like Crazy Or Triple Your Money Back!
http://www.amazingformula.com/cgi-bin/t.cgi/154816
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6. Guest Article
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10 Mesmerizing Ways To Reinforce Your Profits!
by Larry Dotson
1. Anticipate any objections your visitors may have
about your product offer. You must research your
target audience's needs and wants.
2. Remember not to use outrageous or unbelievable
claims in your ad copy. People are too savvy online
and won't believe you.
3. Pick a good name for your business and product.
Your names should be memorable and describe the
kind of product your offering.
4. Solve your customer complaints by being quick
and friendly. The faster you respond, the more your
customers feel you care about them.
5. Never think your customers are satisfied with
their purchase. You should be constantly finding
new ways to better your product and service.
6. Market yourself, as well as your product. You
could write articles, ebooks, do free consulting,
do speaking engagements, etc.
7. Find new target audiences for your products or
services. For example, if you're selling coffee to
stores try to also sell it to coffee shops.
8. Use the phrase "invest in our product" instead of
the words buy or purchase. This makes prospects
feel they're investing in their future if they buy.
9. Create offline affiliates to market your product.
Have people sign up at your web site to sell your
products through "house parties".
10. Use logos and slogans for your business. They
make it easier for people to remember and identify
your business.
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Over 40,000 eBooks & Web Books when you visit:
http://hop.clickbank.net/hop.cgi?IdeasWIN/bizreport
As a bonus, Bob Osgoodby publishes the free weekly "Your
Business" Newsletter - visit his web site to subscribe and
place a FREE Ad! http://adv-marketing.com/business
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7. Subscription Management
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To SUBSCRIBE or join this E-Zine List:
To subscribe to IdeasWIN simply send an e-mail to:
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Tell all your friends to 'huury on down' and subscribe.
All NEW subscribers AND the person who referred
them WILL be entered in our weekly contest to
WIN A FREE VACATION
CHOOSE from 20 GREAT RESORT SPOTS WORLDWIDE
*WINNER-if YOUR e-mail is listed as WINNER simply send us
your land address and we will send your certificate for the
Free Vacation to you immediately!
This week - parsrus@dakota.net
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8. Contact Information
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Article Submissions: Articles at IdeasWIN.com
Editor: Chris at IdeasWIN.com
Tech: Eric at IdeasWIN.com
For more information on starting and running your own
successful online business (the password is the name of
the e-zine) Visit: http://marketingconcept.cjb.net
What sets you apart from the crowd? Anything?
Surely, it is what you read.
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9. The Last Word: PONDER POINTS
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I've come to believe that all my past failure and
frustration were actually laying the foundation for the
understandings that have created the new level of living I
now enjoy. Anthony Robbins, 1960-, American Author, Speaker,
Peak Performance Expert / Consultant
Copyright © 2001 by Marketing Concepts Unlimited