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                IdeasWIN Unique e-Zine
    A Newsletter for the Thoughtful Internet Marketer
                 ISSN 1536-6081
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Issue 66 October 11, 2001

Editor: Christopher Stephenson, mailto:Chris at IdeasWIN.com

Publisher: http://www.IdeasWIN.com

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By subscription only! If you wish to be removed from this
mailing list, please see the instructions at the end of
this e-mail. Our subscriber list is NOT made available to
other companies or individuals and is 100% Opt-In. We value
every subscriber and respect your privacy.

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In This Issue
READ IT ONLINE at: http://www.IdeasWIN.com/Issues/66.htm
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CONGRATULATIONS!
1. Let's Get Started:WINNER*-

2. IdeasWIN RECOMMENDS:

3. In the Spotlight: Free Money for College?

4. Feature Article: Practice Being Like A Child

5. Friends of the Business: Calling Card Deal!

6. Guest Article: Keeping Customers (or Associates)

7. Subscription Management

8. Contact Information

9. The Last Word: PONDER POINTS

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1. Let's Get Started!
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Life Happens! And boy did it happen to me this week. And
that is all I'll say about that. Sorry folks but no Winner
this week - no new members! Maybe we'll have to give away 2
next week. Make sure you send this out to all your friends,
and make that happen.

This Issue I am publishing to relatively new articles that
you may have read - IF, that is, you subscribe to as many
newsletters as I do. Still, I think you will find them both
rewarding.

And now....Let's Get Started!

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2. IdeasWIN RECOMMENDS
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Feel like playing a little "Shoot 'em Up" on your computer
but don't want to download some 20-40-60-80-100 megabyte
game just for occaisional fun? Don't have a joystick either?

Then you are going to love this 'Stick Matrix Game' which
reminds me of some older Video Parlor games.
http://www.anti-bored.com/bar.html

Check it out! You're gonna like it!

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3. In The Spotlight
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"FREE MONEY FOR COLLEGE!"

At long last, here's the Fastest, Easiest, and Most
Intelligent Scholarship-Finder ever created - Period! The
Unique Scholarship & Grant Guide is the only resource in the
WORLD to give you DIRECT access to over 20 of the Web's Top
Scholarship databases - INSTANTLY! See 21st century
technology in action at
http://scholarshipgrantguide.com/c.cgi/IdeasWIN
It's amazing!

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4. Today's Feature Article
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Practice Being Like A Child by Jim Rohn

Remember the master teacher once said 2000 years ago,
"Unless you can become like little children, your chances
are zero, you haven't got a prayer." A major consideration
for adults.

Be like children and remember there are four ways to be more
like a child no matter how old you get -

1) Curiosity - Be curious. Childish curiosity. Learn to be
curious like a child. What will kids do if they want to know
something bad enough? You're right. They will bug you. Kids
can ask a million questions. You think they're through.
They've got another million. They will keep plaguing you.
They can drive you right to the brink.

Also kids use their curiosity to learn. Have you ever
noticed that while adults are stepping on ants, children are
studying them? A child's curiosity is what helps them to
reach, learn and grow.

2) Excitement - Learn to get excited like a child. There is
nothing that has more magic than childish excitement. So
excited you hate to go to bed at night. Can't wait to get up
in the morning. So excited that you're about to explode. How
can anyone resist that kind of childish magic? Now, once in
awhile I meet someone who says, "Well, I'm a little too
mature for all that childish excitement." Isn't that
pitiful? You've got to weep for these kinds of people. All
I've got to say is, "If you're too old to get excited,
you're old." Don't get that old.

3) Faith - Faith like a child. Faith is childish. How else
would you describe it? Some people say, "Let's be adult
about it." Oh no. No. Adults too often have a tendency to be
overly skeptical. Some adults even have a tendency to be
cynical. Adults say, "Yeah. I've heard that old positive
line before. It will be a long day in June before I fall for
that positive line. You've got to prove to me it's any
good." See, that's adult, but kids aren't that way. Kids
think you can get anything. They are really funny. You tell
kids, "We're going to have three swimming pools." And they
say, "Yeah. Three. One each. Stay out of my swimming pool."
See, they start dividing them up right away, but adults are
not like that. Adults say, "Three swimming pools? You're out
of your mind. Most people don't even have one swimming pool.
You'll be lucky to get a tub in the back yard." You notice
the difference? No wonder the master teacher said, "Unless
you can become like little children, your chances, they're
skinny."

4) Trust - Trust is a childish virtue, but it has great
merit. Have you heard the expression "sleep like a baby"?
That's it. Childish trust. After you've gotten an A+ for the
day, leave it in somebody else's hands.

Curiosity, excitement, faith and trust. Wow, what a
powerful combination to bring (back) into our lives.

To Your Success,
Jim Rohn
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
To read previous articles, quotes, and Q and A from the Jim
Rohn Weekly E-zine Archives, or to get a complete listing of
Jim Rohn's books, audios, videos and seminar schedule, or to
place an order; please go to:
http://www.jimrohn.com/ps.dll?a=petsc3189

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5. Friends of the Business
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The Best Phone Calling Card Deal Out There!

Check it out and do some comparisons. This card has low
Domestic rates and amazingly low International rotes. It's
not a pre-paid - it is a post-paid but with better rates
than any of the pre-paid's.

http://cognigen.net/cognicall/?ideas_win

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6. Guest Article
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Keeping More Of Your Customers
By John P. Hayes, Ph.D.

Why does your business lose customers?

Studies of customer defection tell us that 3% of customers
move away or die; 5%, friends lead them to shop elsewhere;
9%, competitors provide a better offer; 14%, product
dissatisfaction causes them to shop elsewhere; and 68%,
indifference makes them feel no one cares about them, so
they spend their money elsewhere.

Notice: More than two-thirds of customers defect because
of indifference!

There's not much you can do about the 3% of customers who
move away or die. Nor can you do much about the 5% of
customers who are persuaded by friends to shop elsewhere.

Interestingly, even though it's so competitive, most
businesses go to battle over the 9% of customers who switch
for a better offer. It's tough to win in that category
because, as Carl Sewell says in his book, “Customers For
Life,” “No matter what we charge somebody--because they're
smarter (they figured out a way to be more efficient) or
dumber (they don't really know what their costs are)--can
always charge a dollar less. . .” But Sewell, the #1
Cadillac dealer in America, doesn't compete for the
percentage of customers who switch for a better offer. You
shouldn't either, unless you want to constantly fight for
your profit!

Why not fight for the 80% of customers who are either
dissatisfied with your product/service, or they feel no one
at your place cares about them? You can make huge gains
by paying attention to these issues.

What DO your customers think about your product or service?
Have you asked them? Don't wait for them to complain,
because we also know that dissatisfied customers tell
everyone EXCEPT the person who could do something about
their unhappiness. You must actively ask your customers how
they evaluate your business, your service, and your
products. Call them, survey them, send them emails, and do
all that you can to learn what they think.

By finding out what your customers really think, you'll show
them that you care about them. That's a good way to avoid
the feeling of indifference. Think of your own shopping
experiences. How often do businesses show you that they
care? Probably not often enough. Most businesses are
negligent in this area. That makes it all the easier for you
to differentiate your business. Do all that you can to show
your customers they are valuable to you, and suddenly you
will have differentiated your business from the
competition.

When you make customers feel good about who they are and
what they buy, you're going to keep the majority of those
customers. Oddly enough, even if the service isn't all that
great, or the food wasn't special, or the product didn't
hold up quite as well as you had hoped, if the business made
you feel important, it's likely you'll go back.

Customers are going to defect, that's a fact. But there's
much that you can do to lower the defection factor in your
business.
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Every business can use Training Ziggets. This series of
training materials includes six modules: Sales, Marketing,
Customer Service, Personal Development, Management, and Team
Development. You´ll be surprised at the affordability of
this training series, and very pleased about the results you
and your team can gain by using it. For details about how
you can purchase Training Ziggets at a discount, please send
a blank message to
mailto:ziggets@zigziglar.com?Subject=Ziggets
You will receive an automatic reply. Be sure the word
“Ziggets” is on the Subject line of your email.
Thanks to Zig Ziglar's newsletter! Subscribe at:
http://www.zigziglar.com

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7. Subscription Management
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CHOOSE from 20 GREAT RESORT SPOTS WORLDWIDE

*WINNER-if YOUR e-mail is listed as WINNER simply send us
your land address and we will send your certificate for the
Free Vacation to you immediately!
This week -

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8. Contact Information
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Article Submissions: Articles at IdeasWIN.com
Editor: Chris at IdeasWIN.com
Tech: Eric at IdeasWIN.com

For more information on starting and running your own
successful online business (the password is the name of
the e-zine) Visit: http://marketingconcept.cjb.net

What sets you apart from the crowd? Anything?
Surely, it is what you read.

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9. The Last Word: PONDER POINTS
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I find it fascinating that most people plan their vacations
with better care than they plan their lives. Perhaps that is
because escape is easier than change.
From THE TREASURY OF QUOTES by Jim Rohn
http://www.jimrohn.com/ps.dll?a=petsc3189